Social media marketing

Social Media platforms were designed to build connections and have become an essential tool for business promotion. They are where your customers hang out and spend increasing amounts of time – and it is where your brand needs to be!

With over 7 billion active users worldwide, social networks provide the ideal digital shopfront for your business. You can pretty much guarantee that at least some of your audience will be there, but how do you ensure that your business is being seen? That is where we come in.

Social Networks are ever evolving and constantly changing their algorithms. Business pages are therefore finding it increasingly difficult to get noticed. We will work with you and your team to grow your social media presence, run Ad campaigns that really convert, and show you how to leverage your existing audience.  

Take a look at the platforms we manage below or get in touch to discuss your requirements.

Social Media Platforms We Manage

Facebook

With 2.8 billion active Facebook users recorded last quarter, it is the works biggest social network, with a larger population than China!
On average, Facebook users check their pages daily, browsing for upwards of 50 minutes a day – Leaving plenty of time to get to know your business!

Instagram

Arguably the most visual platform, Instagram is the ideal place to capture, edit and share images and videos.
This helps to build trust and establish your brand personality. It can also be a great tool for directing traffic to your other platforms. As the saying goes, a picture speaks 1000 words.

LinkedIn

Did you know that 80% of B2B social media marketing leads come from LinkedIn?
If your organisation sells B2B products or services and don't have a LinkedIn presence, then you are missing out.

Twitter

Did you know that 77% of the top 100 companies are on Twitter, along with 70% of small businesses making it invaluable as a B2B platform.
Prospective customers are also more likely to visit your website if they follow your brand on Twitter, so your presence on this platform will both build your social audience and your organic website traffic as a bonus!

Social Media Management

To run an effective social media campaign, you need to outline a clear content strategy, delivering engaging content to a predictable rhythm. Each platform provides an opportunity to showcase your brand and its personality.

 

Our approach is to combine the use of imagery, video and clear branding to create content that resonates with your target audience and achieves high levels of engagement. Establishing a consistent image and tone of voice across your active channels builds credibility with your audience and shows your potential customers that you are an authentic brand. Using specialist tools and a wealth of experiences, we are able to determine the optimal time to schedule your posts, increasing engagement and ensuring maximum impressions.

 

To measure the success of each campaign, we analyze post data using core metrics such as impressions, clicks and engagements to establish measurable success and inform our strategy going forward. These statistics will then be shared with you and your team as part of a monthly strategy meeting.

Get in touch to discuss how we can grow your platforms, increase organic and sponsored traffic and help meet your social media objectives